Order delivery as usual. Free shipping > £200 WORLDWIDE

Transparent Pricing

LOFO is one of the few companies that lists the entire cost structure for all of its products. 
The fashion industry is opaque. Established retailers and fashion houses have no incentive in doing anything different. Keeping the price structure hidden benefits them as they can pursue cheaper production while keeping luxury margins. We do not contribute to the culture of vanity.


Products have very clear margins that allow LOFO to offer a better price to our shoppers. No concessions when it comes to production; but also don’t spend lavishly on pointless campaigns or appeasing the editorial ecosystem. Our ethos is based on good work and efficiency. 


LOFO pieces that reach partners’ stores are different than the ones sold directly on the official store. 
Official store includes exclusive pieces, as do collections and edits in partner stores in Japan, France and the UK. Price point flexibility is thus achieved.

Virtual Showroom

Our Virtual Showroom, active during lockdown 2020. View the archive footage >

FREE DHL SHIPPING OVER £200. Worldwide delivery. 楽しんで。

Secure payments - handled by stripe

Calculating Shipping
Shipping costs are calculated on the website automatically during Checkout based on the weight of the items you are purchasing. 

Free shipping over £150

Delivery Time
United Kingdom, France: Next day
Mainland Europe: 1 Business Day
Japan: 1-2 Business days
US: 1-2 Business days
Australia: 3-4 Business days
Other regions: 3-7 Business days
NOTE: On products that have are not in stock and ordered on demand add an average production time of 5-7 business days.

Returns are easy. You just ask us to return your product via the return form OR mail us at [email protected]

In 1-2 Business days we arrange for a courier to come pick up your package.

Please shop responsibly and do not purchase our products for photoshoots or just to try them on with the aim to return later. Apart from our cash flow, you’re also not contributing to general sustainability. We are available anytime for any requests of that sort.

LOFO uses cookies like every site out there. By browsing you agree with the info we use. For more info check out our Terms & Conditions.