Transparent Pricing

LOFO is one of the few companies that lists the entire cost structure for all of its products. 
The fashion industry is opaque. Established retailers and fashion houses have no incentive in doing anything different. Keeping the price structure hidden benefits them as they can pursue cheaper production while keeping luxury margins. We do not contribute to the culture of vanity.


Products have very clear margins that allow LOFO to offer a better price to our shoppers. No concessions when it comes to production; but also don’t spend lavishly on pointless campaigns or appeasing the editorial ecosystem. Our ethos is based on good work and efficiency. 


LOFO pieces that reach partners’ stores are different than the ones sold directly on the official store. 
Official store includes exclusive pieces, as do collections and edits in partner stores in Japan, France and the UK. Price point flexibility is thus achieved.